5 reasons why AI is good for your Business


A great Leap forward in AI

61% of small business owners believe their organizations are not ready for artificial intelligence (AI). Why is this odd? Because AI adds the kind of seamless performance that gives small businesses a big boost — and because you presumably use it already anyway. That’s right — We rely on intelligent offerings more often than we realize. Fraud detection, smart cars, music recommendations? It's all powered by AI. And there’s no reason why businesses can’t imitate these powerful, time-saving features, too. Here are five reasons why AI is good for your business.

1. Artificial Intelligence for sales.

What if your sales technology was so smart, it knew the opportunities you were managing just by your calendar, email, and phone interactions? That’s AI in action: it automatically develops and monitors your pipeline so you can direct your attention to securing more business, rather than recording data manually.

Too much on your plate? Use AI as your business assistant, finding the data you need, reminding you to follow-up with specific prospects, predicting customer sentiment, and ensuring that nothing falls through the cracks. Reach out to us at hello@jinigram.com to learn more.

2. Artificial Intelligence for marketing.

Marketing organizations today have much smarter ways to attract new customers. The big data trend provides companies a jaw-dropping amount of information on user behavior, but no real way to study it. Simply add AI, and you can generate accurate forecasts and qualified leads. Presently marketers can segment and organize audiences based on anticipated future actions and automatically adjust the journey, so customers experience the right offer at the right time. AI can even automate email send times, give customer support, and predict customer sentiment.

3. AI for customer assistance.

How do you know when clients aren’t satisfied if they don’t tell you? Customer service departments were half-expected to hire mind readers to understand the needs of their customers. These days, Artificial Intelligence can intercept signs you and your team might miss, discovering relationships and sentiment in customer data. If it appears that a client is not feeling so great about your company and your offerings, you can take proactive steps to turn the relationship around, instead of waiting for them to tell you they’re unhappy.

4. Recommendations

Intelligent machine learning algorithms examine your activity and compare it to the millions of other users to discover what you might like or purchase or view next. These recommendations are getting smarter all the time, acknowledging, for example, that you might buy certain things as gifts (and not desire the item yourself) or that there might be various family members who have diverse TV preferences.

5. SEO

Conceivably the most widespread use of machine learning; Google and its competitors are continuously refining what the search engine comprehends. Each time you perform a search on Google, the application watches how you react to the results. If you click the first result and remain on that web page, we can safely assume that you obtained the info you were looking for, and the search was a success. On the other hand, if you click the second page of results, or type in a new search line without clicking any of the results, we can assume that the search engine didn’t provide the results you wanted. The program can learn from that failure to present a valid result in the future.

Elevate your game with AI

A recent AI study from Forrester shows that 58% of companies have considered AI technologies, but only 12% are using these applications, leaving a tremendous opportunity for early adopters to pull ahead of their competitors. This data is valid for SMB's — businesses working vigorously to establish a customer base. Supplementing intelligent software not only distinguishes SMBs from their peers but lets them go face-to-face with industry giants. Keep in mind that AI is not just for sales, marketing, and services; replicate it in other business functions to increase the advantages. Just imagine: if you could improve the productivity of every department, you could grow your business much faster. So whatever you decide, if you want to upscale, don’t ignore AI.

AI takes the pain out of business processes and reinforces productivity; AI is a transformative tool for guiding your teams to adapt to the customer's thoughts and feelings. Say goodbye to process junkies, and say hello to us at Jinigram. We would love to tell you more about how AI can encourage your teams to be more flexible in their business efforts. Please reach out to us at hello@jinigram.com to learn more.

Haley Welsch
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